The Crew

Karen Seah - Executive Producer Follow on Twitter
A veteran in the nightlife entertainment scene for 10 years, Karen has acquired an impressive status in the industry, having successfully built and operated five respectable clubs regionally. Her first venture, Salt nightclub in Melbourne, was opened in 1999 while she was studying in the city. Since then, she was involved in a string of successes, including Nouvo nightclub and the legendary Zouk Club in Kuala Lumpur; Racks, an upscale billiard and pool bar in Shanghai; and Mimolette, a restaurant and bar located off the beated path which remains one of Singapore’s ‘Best Kept Secrets’. Karen’s diverse skills in conceptualisation, operations, planning and marketing led her to start up The Refinery Studio – a hybrid creative agency dedicated to exploring new communication mediums and tools through the creative use of web-based technology – and its subsidiary media agency, Refinery Media. In February 2009, Karen conceptualized SUPERMODELME.tv – Asia’s groundbreaking English online reality show. Combining fashion with the latest in web technology, SUPERMODELME.tv is set to debut in June this year.

Kashma Budhrani began her career in the financial sector dealing with international trade, investment management and asset management. But her world of finance and numbers took an unexpected turn when she obtained a Masters in South Asian Studies at New York’s Columbia University in 2008. She was captivated by all aspects of Asian culture and history, especially in the differing types of film and modern literature to each region and to the western world. Being a disciplined researcher with strong communication skills, Kashma has successfully organized charitable events, cultural festivals for her collegiate Asian Societies, as well as informational sessions to increase awareness of the economic disparities in India. She sees collaborating with Refinery Media as an opportunity to explore investment opportunities in Asia through new and exciting entertainment avenues.

Marilyn Tan - Director
With over 8 years of experience directing documentaries, factual entertainment, travel and reality shows, Marilyn is wholly dedicated to the craft of directing and has shaped many different genres for the screen. The most notable of her work spans architecture (Paradise Asia), science (Super Science), infotainment (A Tale of Four Cities for Channel NewsAsia), art (Frequency of the City for Arts Central), sports (Sports Swap for Disney Channel), food (Appetizing Adventures), and a travel series for Discovery Travel and Living. Both A Tale of Four Cities and Frequency of the City garnered her accolades – at the Asia Television Awards 2008 and New York Festivals 2009 for the former, and at the Asian Television Awards 2007 for the latter. When it comes to directing/producing programs, she is always on the hunt for interesting content and she greatly enjoys the challenge of telling compelling stories whatever their subject matter.

Cheryl Anne Tan - Director
Cheryl Anne Tan graduated with a BA in Journalism from the University of Oregon in the United States. Working in the local television industry since 2000, and directing for the past six years, her works have covered a variety of genres spanning from arts/entertainment, reality shows, travelogues and dramas. Some of her works include Frequency of the City 2, an Asian Television Awards nominated music documentary for MediaCorp Arts Central, and Lifewatch, a real life ER, behind-the-scenes look at the Singapore General Hospital. Cheryl Anne is currently in the process of producing her first independent documentary film.
IDP - Fringe Film Crew
IDP Media was formed in early 2004 by three creative individuals of different talents who shared the same mindset – to create a new media hype. With that mindset, IDP Media finds it niche in video documentation for the ARTS, FASHION and MUSIC INDUSTRY. Our visual style has evolved from the pure adrenaline-charge club videos commission by Zouk Club Singapore, to our present mishmash of art forms that are multi-disciplinary. They have produced such a diverse range of multi-media products, ranging from corporate partnerships with BMW Asia and Fujitsu PC Asia Pacific, to collaborations with Media Development Authority (MDA) and National Arts Council (NAC). Their efforts were recognized with a nomination for the Spirit of Enterprise award in 2007.
The Farm at 58 - Editing
The Farm at 58 is the post facility of choice for leading content producers. Our work has been seen on screens from film festivals in New York, to television sets across Asia, to web browsers of cyberspace. Helmed by storytellers, not just editors, our excellence in factual entertainment has been winning us awards since 2005. Visit us at www.thefarmat58.com.

Adrian Eugene Seet possesses over a decade of corporate marketing and sponsorship experience from multinational corporations such as StarHub, Citibank, HSBC, and Visa – where he has managed alliance partners such as Esplanade, Raffles City, Dempsey Hill and Golden Village. Throughout his prolific career, he has handled various roadshows and major events like HSBC Wakeboard World Cup, HSBC Golf Challenge, and HSBC Women’s Champions. Like a true workaholic, he loves the fast pace and new challenges demanded by his work.

Cassandra Kok - Events and Promotions
After seven years in the events industry, Cassandra Kok knows the ins and outs of coordinating, producing and marketing a diverse range of events from fashion shows, road shows, gala parties, store openings, product launches and more. Cassandra got her first taste of event production in 2002, when she interned with PR and events specialist Style Asia (known then as Style Factory). She stayed with the company for five years before joining Launch Group, followed by a part-time stint with Ogilvy Action, before signing on with Refinery Media. Cassandra has worked on diverse projects such as Female Magazine’s 50 Gorgeous People, Singapore Repertory Theatre Gala Dinner, International Film Festival, the opening of the Prada store at Paragon, TAG Heuer Monaco 69 Launch at The National Museum, FINA World Swimming Meet, MTV Unsung Heroes, Good Charlotte’s concert in KL, and Sony Ericsson Trade Conference in Bali. You could say that when it comes to events, Cassandra has mostly been there, done it all. But she still has one wish: to be able to do a groundbreaking, unconventional event in Singapore that other people would not have even dared try.




